We’re a different kind of creative agency: a small collective of writers, designers, observers, mathematicians, and makers interested in the relationship between data and creativity.

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As creatives, data is our ally, not our enemy. As analysts, we don’t want creative to be commoditized.

We built Decoded as a nimble, curious creative shop to learn from everything we make, and then make it better.

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Our data-driven creative model mixes a scientific approach into the creative process.

Question everything. Create thoughtfully. Test early and often. Produce efficiently. Measure properly. Rinse and repeat.

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We’re making things that are meaningful, beautiful, measurable, funny, effective, true.

We’re gaining efficiency without losing humanity.

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