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Penn State: We Are Penn State
Can someone please stop with the University advertising tropes?
Penn State is an incredible school for academics, research, and social good. They are quite literally solving world problems from the middle of Pennsylvania. And yet, their reputation has nothing to do with this work.
We were tasked with helping Penn State talk about themselves in a different way. And that meant focusing on the people and the work in a way that broke through the typical tropes of University marketing.
The resulting TV spot instilled pride in current students, future students, faculty, administrators, and over 700,000 living alumni.
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Dollar Shave Club: Stop Living the Dull Life
Does length matter in a 6 second world?
Dollar Shave Club members shouldn’t settle for dull - in razors or in life. In a series of videos that pushed the limits of video length on Facebook and YouTube, we convinced the razor-hoarding masses that there was a better way to live. With some videos clocking in at nearly 11 hours long, creating them also pushed the limits of cast and crew alike.
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Visa: Mobile Pay Innovation
Does the source of your equity matter?
We made a plan to test it. In one corner, we tested Visa’s ability to tout innovation resting on their own laurels. In the other, we linked them strongly to a strategic partner who brought their innovativeness along for the ride. Who won? The data knows (and so do we).
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Visa + Chevron: How Carli Lloyd Pays at the Pump
How do you make sponsorships relevant when time and eyes are at a premium?
Tasked with creating a spot for Visa’s partnership with Chevron and mobile payments, we employed the fancy footwork of Olympic Soccer Champion Carli Lloyd to show off the simplicity of mobile pay at the pump, among juggling, kicks and head bumps.
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Capital One: More Banking Done
What's the best way to drive mobile app usage?
Our spot was just a small piece of an overall engagement plan to find the best way to raise awareness, show usage case, and show the breadth of the Capital One suite of mobile banking apps.
